The competition between companies is like a multilateral battle, in which the winner is the one who can surpass his opponent, with prior planning, good study and deep analysis based on correct strategic foundations.
The same applies to the marketing process, and competitor analysis is one of the most important foundations that contribute to the success and development of the marketing strategy .
competitor analysis
An important strategic tactic, which forms part of strategic plans, its main objective is to know the parties that share with you in the same field and business, and to know the threats that pose a threat to you, and which may be the reason for your loss, to avoid them and prepare for them from the beginning, by analyzing competitors you can study points The strength and weakness of your competitors, knowing their future expectations, in addition to being the main reason your website topped the first results in searches.
Competitor Analysis Mechanism
There are many and many ways to analyze competitors, and they are similar even if the business is different, and they start as soon as they start working, and the common methods are:
- Analysis of their websites:
Knowing the quality and prices of their products and services helps you develop your services and products, and motivates you to work hard and continuously to be the best among them.
- Analyzing their marketing plans:
Following up on competitors’ activities on social networking sites, and the extent of their interaction with their customers, helps you realize strengths, avoid weaknesses, and provide better customer service that satisfies and attracts customers.
- Analysis of their advertising campaigns:
This analysis helps you understand the competitor’s audience, know their important characteristics and characteristics, and their alignment with your services.
Competitor Analysis Tools
Competitors may need help enabling them to move forward on the path to success, such as tools that contribute to analysis, that provide important data and good solutions that enhance competition, we will show you 5 of these tools in detail:
- Hootsuite
“ Monitor everything that is going on around you through the list of keywords simply”
A free tool for analyzing competitors via keywords, which enables you to get comprehensive reports periodically on the most important competitor news in brief, only through simple keywords, such as: brand name or website.
You can get its premium services for free or with a paid subscription to get customized benefits.
To access it, click here
- Ahrefs
Know where you and your competitors rank in search engines
It is one of the most powerful SEO tools that can track external links and keywords, and measure the performance of websites, thus enabling you to analyze competitors efficiently and professionally.
This tool does not have any free plans and the paid packages start at $99.
You can get it by clicking here
- Alexa
“ Check the popularity of your competitors’ websites and measure traffic”
The first tool among its peers, not only gives you the ranking of websites at local levels, but also expands to cover and categorize all sites globally, in addition to issuing reports on site visits and average visit time, not only that, but also reveals the keywords that top the site, and many other features.
You can get it for free, or paid and with higher features from this link
- Semirush
Know what keywords your competitors are targeting for SEO
The comprehensive tool that depends in its analysis on external links and keywords for websites, moreover, it can accurately track the movement of competitors in social media and websites, and also through it you can know the results of competitors’ advertising campaigns and know the competitors’ location in search results.
Its services are available for free, and you can upgrade to paid accounts for even higher features, which start at $99.
للدخول إلى الأداة انقر هنا
- Serpstat
“ارسم خريطة لمواقع منافسيك على شكل شجرة متعددة الفروع”.
أداة متعددة الوظائف، تحلل مواقع المنافسين باحترافية من وجهة نظر السيو، وتحلل عناوين URL لكافة صفحات الموقع وتتبع الزوار باحترافية، فعالة في كشف طرق تفاعل المنافسين مع عملائهم في مواقع التواصل الإجتماعي المختلفة، وتحلل الروابط الخارجية لمواقع المنافسين بدقة.
للاستفادة من خدمات هذه الأداة انقر هنا
خطوات إجراء تحليل المنافسين
يتم تحقيق أقصى استفادة من تحليل المنافسين، باتباع الخطوات التالية:
- تحديد المعايير السائدة في السوق المستهدف.
- جمع المعلومات حول الشركات المنافسة التي تتشارك مع مشروعك في الخدمات والمنتجات والأهداف.
- فلترة المنافسين وتصنيفهم إلى 3 مستويات، أساسي وثانوي ومنافس درجة ثالثة.
- Determine the requirements necessary to keep pace with developments in the market and competing companies, to create a huge competitive advantage.
- Know the prices demanded by competitors, and the quality of services or products in return, and determine pricing strategies that suit you and your target market.
- Study your strengths and weaknesses and compare them to each other.
Conclusion
Competitor analysis tools play a big role in helping you win your battle, arm yourself with it and watch your opponent’s every move so that you can confront with all your might. The opportunity is in front of you. If you do not use it, start using it now, know your position among the competitors, and distinguish them in front of your customers .
We thank you for reading this article, and we hope that we have been of assistance to you, in order to advance your business and services.
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