The end of the year can be the beast that haunts all business owners, as companies in that period struggle to achieve the maximum possible goals they set at the beginning of the year. And one of the most important of those goals is to achieve a certain level of sales, can you really do that?
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If you are one of those people don’t lose hope, these days might be the best time to double your sales. You must be wondering how, are you ready to find out ?
Paying attention to little details at the end of the year can help you achieve your goals and achieve the highest level of sales and revenue at the end of the year.
But where should you focus your energy? Four main points to focus on before the end of the year to achieve higher sales
1. Focus on closing and closing small deals
The goal of many business owners may be to focus on customers with large deals with huge financial returns, and this is most likely commercially logical during the year, but not at the end of it! Changing your thinking and strategy at the end of the year can make you more profitable, especially when you focus on smaller deals. Why? Because, of course, small deals do not take much time and effort, and are often faster to acquire than larger and more complex deals.
So towards the end of the year, consider that you have a better sales opportunity if you focus on smaller projects that you might have been overlooking all year by re-exploring sales pipelines and looking at the opportunities that already exist.
2. Reconnect with your best customer relationships
Focusing on creating and signing new business relationships at the end of the year can be costly to attract and sell. In turn, you may have better and already established relationships with existing customers who are certainly more willing to make additions to your product line and the cost and effort of sales will be lower than new ones. Strengthening the existing relationships will open more doors and sales channels.
It is important in this step when communicating with existing customers that you are not only communicating with them with the aim of selling or as someone who works in the sales department of the company, but that you should try to make them feel important to your company, giving customers a greater opportunity to talk to you about potential long-term projects. Giving your time free and demonstrating your ability to provide solutions to long-term problems or obstacles to clients will open the door to trusted referrals and recommendations.
3. تعزيز تسويق المحتوى عالي الجودة
لا جدال في أن جودة المحتوى جزء مهم من استراتيجية المبيعات الخاصة بك على مدار العام. لكن تزداد هذه الأهمية مع اقتراب نهاية العام نظرًا لأن العملاء الحاليين والمحتملين الجدد يحاولون التركيز على تحقيق أهدافهم قبل نهاية العام، فيتطلعون إلى خبراء يمكنهم الوثوق بهم لمساعدتهم على تحقيق هذه الأهداف وقد تكون أنت ذلك الشخص.
فالهدف الرئيسي من تسويق المحتوى هو التحدث إلى عملائك الحاليين والمحتملين من موقع الثقة. بهذه الطريقة يمكنك الحصول المبيعات من خلال ثقة الجمهور والاعتماد على خط جديد في المبيعات غير البيع المباشر. وعند مقارنة التسويق بالمحتوى بالتسويق التقليدي أو الإعلانات، فإن تسويق المحتوى يمثل جزءًا بسيطًا من التكلفة ويولد ثلاثة أضعاف عدد العملاء المحتملين.
4. مراجعة وتحليل خط البيع pipline الخاص بك
لن يضرك أبدًا مراجعة الأمور التي سارت بشكل جيد هذا العام والتعلم من تلك التجارب. ولكن بغض النظر عن مدى جودة أو سوء الأشهر الماضية، عليك أن تنظر إلى الأمام. يجب أن تركز في هذه الخطوة حصريًا على ما يجب أن يحدث لإغلاق العام على أعلى مستوى، وليس لتبادل الاتهامات وأسباب التقصير.
One of the best ways to achieve higher year-end sales is to re-examine your sales pipeline, look at the opportunities that already exist, and extract lessons learned from various sales deals. It can help to sit down with your team and prioritize anything past halfway in the sales cycle, and reallocate resources to make it a successful sale.
But how can reviews help? Informal reviews, i.e. that are not intended to evaluate performance and employees, encourage everyone to brainstorm, think creatively, and make great decisions that will not only end the year in a great way but start another more productive year because you and your team focused on the important and exclusive details of your year-end needs.
Do you need a team that helps you improve your sales numbers?
Contact us at Mr. Content
